Scrappy the Robot – A creative storytelling campaign.
A fully integrated campaign that brings Scrappy the Robot to life, sparking joy and creativity in children while establishing a memorable and lasting brand presence.
CREATIVE STORYTELLING CAMPAIGN
This brand strategy campaign brings Scrappy the Robot to life, emphasizing themes of creativity, curiosity, and friendship. The campaign positions Scrappy as more than a children's book character—Scrappy becomes a relatable figure who inspires kids to explore their own inventiveness and problem-solving skills through storytelling and interactive experiences.
Project Results
We developed a creative storytelling brand strategy for Scrappy the Robot, a children’s book about a friendly robot inventor. The campaign, "Inventing Joy with Scrappy," brought the character to life through interactive storytelling, hands-on maker workshops, social media engagement, and branded merchandise. By aligning the book’s themes of creativity and problem-solving with engaging activities and community involvement, the campaign inspired young inventors while building a strong, memorable brand presence for Scrappy the Robot.
