DRSNIFF NFT / BIG TREE – A digital expansion strategy.
Increased awareness for Big Tree Animal Sanctuary, a boost in NFT sales, and a growing community of supporters dedicated to helping animals in need, all while bridging the gap between technology and social good.
DIGITAL EXPANSION
We crafted a digital expansion strategy for Dr. Sniff NFT, a unique project that supports struggling animal shelters in Hong Kong by combining blockchain technology with charitable giving. The strategy focused on creating awareness and engagement for their partnership with Big Tree Animal Sanctuary, using storytelling to highlight the impact of NFT purchases. By leveraging targeted social media campaigns, collaborations with animal welfare influencers, and exclusive NFT drops, we connected animal lovers with the cause, driving both digital engagement and tangible support for the sanctuary.
Project Results
We developed a digital expansion strategy for Dr. Sniffy NFT, a project dedicated to supporting animal shelters in Hong Kong, starting with Big Tree Animal Sanctuary. The strategy focused on building awareness through impactful storytelling, targeted social media campaigns, and exclusive NFT drops. By connecting animal welfare with the NFT space, the project successfully engaged animal lovers and NFT enthusiasts to drive support for the sanctuary’s mission.
